There are a lot of things I love about summer, from camping to grilling to the longer days of additional sunlight. But one of my top favorite summer pastimes, no doubt, is heading to my local Farmer’s Market each Saturday for fresh tomatoes, sweet corn and cucumbers. And it seems some retailers in the glass industry are heading there as well.
If you read today’s USGNN.com™ newsletter, you’ll see that Quality Glass Sash & Screen in Attleboro, Mass., is heading to the Farmer’s Market as well—only this company is using it as a marketing opportunity. The company will be demonstrating its screen replacement and glass-cutting capabilities at its local market.
I’ve not seen anything like this at my town’s market—though this summer we did gain an ice cream truck there—but I couldn’t help but think this was an innovative idea for anyone in the retail business. It’s a great time to catch consumers when they’re feeling somewhat leisurely, and, chances are if you’re a Farmer’s Market shopper you believe in buying locally, and would enjoy the chance to meet some local representatives for when glass work is needed around the home.
I’m sure others have had success with this and other innovative marketing ideas. I have spent a good deal of time working on our auto glass publication, AGRR™ magazine, and I’ve heard of a lot of success on that side of the business with marketing at local high school football games (and other sports), maybe by advertising in the game program or purchasing an ad on a bench that sits at the edge of a field.
Have you tried any of these ideas, or others? I’d love to hear your tips for success. And, for anyone who’s tried the Farmer’s Market specifically, how did it go? Please email me at firstname.lastname@example.org.